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Hostile Underwear Improves Attitude at the Workplace
Baltimore, MD February 4, 2004-–According to a recent study (1), nearly 25% of American workers hate their jobs. Rising unemployment has left a sullen workforce brooding over jobs they detest for fear that there are no others. Having to grin-and-bear a job you hate can breed resentment and hostility. So how can dissatisfied professionals vent their anger without loosing their jobs? Evil 2 the Core, an online company owned by two highly disgruntled professionals, offers a solution – hostile undergarments.
Evil 2 the Core’s signature tank-bras — designed to be worn undetected beneath regular clothing — are printed with satisfyingly hostile sentiments that boost a professional’s bust and lift and separate her hatreds: for her boss, her co-workers, her clients, and her customers.
The products are categorized by trade so medical professionals may give a concerned nod in “I'm Fine You Might Die,” or “Go to the Light Already.” A corporate professional can walk through another dreary day standing tall in “Nothing Here Matters” or “Feigning Enthusiasm.” And your cocktail waitress will gladly deliver another round of martinis in, “Your DWI is Tip Enough” or “This Smile Means I Hate You.”
After launching their website last June and sending out a mass email to friends and family, the site’s owners have seen orders for hostile undergarments snowball in from all over the country and overseas. “What I didn’t expect was such a positive response with next to no advertising,” says Susan Koch, co-founder of Evil 2 the Core. “Wearing evil underwear gives you a sly sense of empowerment and combats having your spirit slowly crushed. I know. I wear one everyday,” Koch says. “We figure anything we can do to add a little levity to the mix of aggravation and drudgery is a good thing.”
For additional information, contact:
Susan Koch
susan@evil2thecore.com
www.evil2thecore.com
443-538-3970
(1) http://careerplanning.about.com/b/a/047245.htm
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