ASHLAND, MA – November 18, 2003 – CEO Alyssa Dver and President Jen Tuttelman, co-founders of Wander Wear Inc. (www.wander-wear.com), a parent-run company focused on products that help accidentally lost children and their parents or caregivers reunite more quickly and easily, will be interviewed on CN8’s “Your Morning” show on November 21 at 9:00 am EST. The interview will discuss the importance of understanding the child safety issues surrounding accidental wandering – which happens to about 1,500 kids a day in the US --- and explore the various solutions available in the market today, including the cost effective, easy-to-use Wander Wear parent locator tags and T-shirts.

Wander Wear has already been covered in several newspaper and magazine articles and news programs because of its innovative approach to dealing with the underreported issue of accidental wandering. Dver commented, “We continue to seek and acquire additional distribution and media opportunities to broaden the awareness of the problems associated with accidental wandering and how our products can help. The media is attracted to Wander Wear because we are addressing a common, yet unrecognized issue and doing so with a fun and effective set of products that the market is really responding to.” The company continues to expand its distribution channels into new local and national retail shops, fundraising and charity programs, hotels, school suppliers and promotion houses. Through its network of independent sales representatives, mostly work-at-home parents, Wander Wear is sold in several states as well as on the company’s website.

About Wander Wear

Wander Wear (TM) Inc. (www.wander-wear.com) is a parent-run, Boston-based company offering cost-effective and easy-to-use accessories and clothing that help parents and children minimize being accidentally separated when visiting crowded places such as malls, amusement parks, airports, or ballparks.     With over 1,500 children accidentally wandering each day, Wander Wear Inc.’s mission is to develop products and educational resources for the public to address this underreported issue. Wander Wear’s products feature Whizzly (TM), a kid-friendly monster that is represented on the company’s parent locator tags and special easy-to-spot t-shirts. For additional information, call 508-881-5664 or email info@wander-wear.com.




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