Minnetonka MN September 20, 2002: In what represents a significant North American alliance, PURE BLUE SWIM and the NSSA announced a joint partnership. This expansive partnership features swim wear for male and female swimming students of NSSA member swim schools. This exclusive arrangement marks the first national and international exposure for PURE BLUE SWIM, according to company CEO Roger Schanus.

“The unique construction was driven by input from learn-to-swim professionals that allowed us to tailor a proprietary design for the full range of male and female swim suits for all ages. We are proud to offer these exclusively through NSSA schools,” Schanus pointed out.

This exclusive range of products also includes swim tote bags, backpacks, swim diapers and goggles. All products come with a prominent tag that promotes the unique features of these suits, plus the official NSSA designation and Pure Blue Swim identity.

All members of the Pure Blue staff have taught in learn-to-swim programs and/or have swum competitively. Drawing from this intimate knowledge of the sport, Pure Blue created their line of suits for the student, parent and instructor that feature significant advantages. The swim wear is made for the partnership by TYR Sport.

“We’re especially proud to support the NSSA and member schools, with a portion of each sale going to helping the NSSA offer members more benefits while keeping their dues low”, said Schanus.

Pure Blue is also offering marketing, merchandising and display assistance to swim schools who participate in the new program.

About the NSSA: The National Swim School Association is a non-profit association of over 260 swim schools. While the bulk of the members are in America, its membership is truly international with member schools in Mexico, Australia, New Zealand, and South America.

About Pure Blue: Pure Blue is a five-year-old full service swim team dealer for many vendors and is based in Minnetonka MN. They have been marketing to swim schools for five years and are actively involved with learn-to-swim programs throughout America. Sarah Rosen, Director of the program, is available to visit schools and design individual marketing programs to help them make the most of this unique partnership.

About TYR: TYR has been a leader in the manufacture and design of swim wear and equipment for over 20 years. They are committed to this program and will refine and add products to meet member needs. TYR has corporate offices in Huntington Beach California.




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